HS Ad Inc.

035000 KRX Industrials Industrials
KOSPI
₩6,160.00
+1.82%
Delayed · cached 15 min

Fair value analysis

035000
HS Ad Inc.
IndustrialsIndustrials
₩6,160.00
Close used for this calculation
₩14,794.27Fair value
Financial DNA Score
Profitability · Returns · Balance Sheet · Efficiency · Growth
54/100
Profitability9/25
Returns15/25
Balance Sheet5/25
Efficiency25/25
Growth14/25
Good
Quality radar
54Prof.9/25Ret.15/25Eff.25/25B.Sht5/25Growth14/25

Consensus fair value

₩14,794.27
Below FV
▲ +140.2% against the close used
Model range ₩2,347.68 – ₩26,247.56
The lowest and highest of the models that produced a value. This is the spread of the methods, not a price target.

Price target range & 52-week position

Bear₩2,347.68Fair value₩14,794.27Bull₩26,247.56
FairClose
52-week traded range
52W low ₩5,800.0052W high ₩9,300.00

The 52-week range is measured from the stored price history, not estimated.

Valuation summary

Trading below the consensus fair value

HS Ad Inc. closed at ₩6,160.00, 58.4% below the consensus fair value of ₩14,794.27 drawn from 10 valuation models.

Financial DNA score 54/100 — Good. P/E of 5.8x against the 20x sector multiple the P/E model uses.

Quantitative summary only — not investment advice.

All valuation models

DCF Valuation
₩14,376.90
+133.4%
Σ[CF×(1+g)^n/(1.10)^n] + TV/(1.10)^10
g=2.2%, r=10%, tg=3%, n=10yr
Graham Number
₩17,779.93
+188.6%
√(22.5 × EPS × BVPS)
EPS=1072, BVPS=13106.38
Graham Formula
₩18,409.81
+198.9%
EPS × (8.5 + 2g) × 4.4 ÷ FD_Rate
g=2.2%, FD=3.3%
P/E Fair Value
₩21,440.00
+248.1%
EPS × 20x (sector P/E)
EPS=1072, Sector P/E=20x
Peter Lynch (PEG)
₩2,347.68
-61.9%
EPS × Growth% (PEG = 1 is fair)
EPS=1072, g=2.2%
EV/EBITDA
₩26,247.56
+326.1%
(EBITDA × 11.1x − Net Debt) ÷ Shares
EBITDA=38.41B
Dividend Discount (DDM)
₩5,400.24
-12.3%
D1 ÷ (r − g) where D1 = D0×(1+g)
D0=412.72, r=10%, g=2.2%
Book Value (P/B)
₩9,736.17
+58.1%
BVPS × (ROE−g)÷(r−g) [Justified P/B — RIM-based]
BVPS=13106.38, ROE=8.2%, g=3%, r=10%
Reverse DCF
₩6,160.00
+0.0%
Solve for g: Price = Σ[EPS×(1+g)^n/(1.10)^n] + TV
Implied: -10% | Historical: 2.2%
Margin of Safety
₩13,501.24
+119.2%
Avg(DCF, Graham, P/E) × 75% (25% safety buffer)
Avg fair value=18001.66, MoS=25%

Computed on September 12, 2026 from the most recent annual report on file and that day's closing price. Where a company has seen its earnings move sharply since its last annual report, this figure will lag the market.

Educational data only. Not a recommendation to buy, sell or hold any security.

Educational data only. Not a recommendation to buy, sell or hold any security.