The lowest and highest of the models that produced a value. This is the spread of the methods, not a price target.
Price target range & 52-week position
Bear₩2,347.68Fair value₩14,794.27Bull₩26,247.56
FairClose
52-week traded range
52W low ₩5,800.0052W high ₩9,300.00
The 52-week range is measured from the stored price history, not estimated.
Valuation summary
Trading below the consensus fair value
HS Ad Inc. closed at ₩6,160.00, 58.4% below the consensus fair value of ₩14,794.27 drawn from 10 valuation models.
Financial DNA score 54/100 — Good. P/E of 5.8x against the 20x sector multiple the P/E model uses.
Quantitative summary only — not investment advice.
All valuation models
DCF Valuation
₩14,376.90
+133.4%
Σ[CF×(1+g)^n/(1.10)^n] + TV/(1.10)^10
g=2.2%, r=10%, tg=3%, n=10yr
Graham Number
₩17,779.93
+188.6%
√(22.5 × EPS × BVPS)
EPS=1072, BVPS=13106.38
Graham Formula
₩18,409.81
+198.9%
EPS × (8.5 + 2g) × 4.4 ÷ FD_Rate
g=2.2%, FD=3.3%
P/E Fair Value
₩21,440.00
+248.1%
EPS × 20x (sector P/E)
EPS=1072, Sector P/E=20x
Peter Lynch (PEG)
₩2,347.68
-61.9%
EPS × Growth% (PEG = 1 is fair)
EPS=1072, g=2.2%
EV/EBITDA
₩26,247.56
+326.1%
(EBITDA × 11.1x − Net Debt) ÷ Shares
EBITDA=38.41B
Dividend Discount (DDM)
₩5,400.24
-12.3%
D1 ÷ (r − g) where D1 = D0×(1+g)
D0=412.72, r=10%, g=2.2%
Book Value (P/B)
₩9,736.17
+58.1%
BVPS × (ROE−g)÷(r−g) [Justified P/B — RIM-based]
BVPS=13106.38, ROE=8.2%, g=3%, r=10%
Reverse DCF
₩6,160.00
+0.0%
Solve for g: Price = Σ[EPS×(1+g)^n/(1.10)^n] + TV
Implied: -10% | Historical: 2.2%
Margin of Safety
₩13,501.24
+119.2%
Avg(DCF, Graham, P/E) × 75% (25% safety buffer)
Avg fair value=18001.66, MoS=25%
Computed on September 12, 2026 from the most recent annual report on file and that day's closing price. Where a company has seen its earnings move sharply since its last annual report, this figure will lag the market.
Educational data only. Not a recommendation to buy, sell or hold any security.