Amazon

AMZN US Consumer Discretionary Broadline Retail
S&P 500 Nasdaq 100 Dow Jones
$256.09
+1.67%
Delayed · cached 15 min
Fair Value Analysis →

Fair value analysis

AMZN
Amazon
Consumer DiscretionaryBroadline Retail
$251.89
Close used for this calculation
$151.53Fair value
Financial DNA Score
Profitability · Returns · Balance Sheet · Efficiency · Growth
53/100
Profitability21/25
Returns7/25
Balance Sheet17/25
Efficiency8/25
Growth12/25
Good
Quality radar
53Prof.21/25Ret.7/25Eff.8/25B.Sht17/25Growth12/25

Consensus fair value

$151.53
Above FV
▼ -39.8% against the close used
Model range $14.10 – $242.15
The lowest and highest of the models that produced a value. This is the spread of the methods, not a price target.

All valuation models

DCF Valuation
$14.10
-94.4%
Σ[CF×(1+g)^n/(1.10)^n] + TV/(1.10)^10
g=9%, r=10%, tg=3%, n=10yr
Graham Number
$90.33
-64.1%
√(22.5 × EPS × BVPS)
EPS=7.17, BVPS=50.58 · outside Graham range (P/E 35.1, P/B 5) — asset-light, treat as a rough floor
P/E Fair Value
$143.40
-43.1%
EPS × 20x (sector P/E)
EPS=7.17, Sector P/E=20x
Peter Lynch (PEG)
$153.58
-39.0%
EPS × Growth% (PEG = 1 is fair)
EPS=7.17, g=21.4%
EV/EBITDA
$242.15
-3.9%
(EBITDA × 18x − Net Debt) ÷ Shares
EBITDA=145.73B
Book Value (P/B)
$102.17
-59.4%
BVPS × (ROE−g)÷(r−g) [Justified P/B — RIM-based]
BVPS=50.58, ROE=14.1%, g=6%, r=10%
Reverse DCF
$251.89
+0.0%
Solve for g: Price = Σ[EPS×(1+g)^n/(1.10)^n] + TV
Implied: 14.7% | Historical: 21.4%
Margin of Safety
$61.96
-75.4%
Avg(DCF, Graham, P/E) × 75% (25% safety buffer)
Avg fair value=82.61, MoS=25%

Computed on September 11, 2026 from the most recent annual report on file and that day's closing price. Where a company has seen its earnings move sharply since its last annual report, this figure will lag the market.

Educational data only. Not a recommendation to buy, sell or hold any security.

Educational data only. Not a recommendation to buy, sell or hold any security.