What sector does Harley-Davidson belong to?

Harley-Davidson operates in the Consumer Discretionary sector, specifically the Motorcycle Manufacturers industry, and is listed on the US markets.

What is the current share price of HOG?

As of the latest available quote, HOG traded at $27.87. This price is delayed and cached for about 15 minutes.

What is the P/E ratio of HOG?

Harley-Davidson has a price-to-earnings (P/E) ratio of about 15.48. The P/E ratio compares the share price to earnings per share and is most useful when compared with sector peers and the company's own history.

What is the market capitalisation of HOG?

The market capitalisation of Harley-Davidson is approximately $3.40B.

Is Harley-Davidson profitable?

For its latest reported financial year, Harley-Davidson recorded a net profit margin of about 9.40%.

Does HOG pay a dividend?

Harley-Davidson currently has a dividend yield of about 2.73%.

What is the return on equity (ROE) of HOG?

Harley-Davidson has a return on equity (ROE) of about 10.93%. ROE measures how much profit a company generates relative to shareholders' equity.

What is the 52-week high and low of HOG?

Over the past 52 weeks, HOG has traded between a low of $17.09 and a high of $31.25.

Harley-Davidson

HOG US Consumer Discretionary Motorcycle Manufacturers

S&P 400

$27.87

+3.38%

Delayed · cached 15 min

Fair value analysis

HOG

Harley-Davidson

$27.87

Close used for this calculation

$49.20Fair value

Financial DNA Score

Profitability · Returns · Balance Sheet · Efficiency · Growth

65/100

Profitability8/25

Returns16/25

Balance Sheet18/25

Efficiency23/25

Growth12/25

Strong

Quality radar

Consensus fair value

$49.20

Below FV

▲ +76.5% against the close used

Model range $8.31 – $63.87

The lowest and highest of the models that produced a value. This is the spread of the methods, not a price target.

Price target range & 52-week position

Bear$8.31Fair value$49.20Bull$63.87

FairClose

52-week traded range

52W low $17.1952W high $30.70

The 52-week range is measured from the stored price history, not estimated.

Valuation summary

Trading below the consensus fair value

Harley-Davidson closed at $27.87, 43.4% below the consensus fair value of $49.20 drawn from 9 valuation models.

Financial DNA score 65/100 — Strong. P/E of 10.0x against the 20x sector multiple the P/E model uses.

Quantitative summary only — not investment advice.

All valuation models

DCF Valuation

$63.87

+129.2%

Σ[CF×(1+g)^n/(1.10)^n] + TV/(1.10)^10

g=8%, r=10%, tg=3%, n=10yr

Graham Number

$42.18

+51.3%

√(22.5 × EPS × BVPS)

EPS=2.78, BVPS=28.44

P/E Fair Value

$55.60

+99.5%

EPS × 20x (sector P/E)

EPS=2.78, Sector P/E=20x

Peter Lynch (PEG)

$8.31

-70.2%

EPS × Growth% (PEG = 1 is fair)

EPS=2.78, g=3%

EV/EBITDA

$45.88

+64.6%

(EBITDA × 10x − Net Debt) ÷ Shares

EBITDA=559.01M

Dividend Discount (DDM)

$9.17

-67.1%

D1 ÷ (r − g) where D1 = D0×(1+g)

D0=0.72, r=10%, g=2%

Book Value (P/B)

$32.22

+15.6%

BVPS × (ROE−g)÷(r−g) [Justified P/B — RIM-based]

BVPS=28.44, ROE=10.9%, g=3%, r=10%

Reverse DCF

$27.87

+0.0%

Solve for g: Price = Σ[EPS×(1+g)^n/(1.10)^n] + TV

Implied: -2.3% | Historical: -3%

Margin of Safety

$40.41

+45.0%

Avg(DCF, Graham, P/E) × 75% (25% safety buffer)

Avg fair value=53.88, MoS=25%

Computed on September 12, 2026 from the most recent annual report on file and that day's closing price. Where a company has seen its earnings move sharply since its last annual report, this figure will lag the market.

Educational data only. Not a recommendation to buy, sell or hold any security.

Fair value analysis

Consensus fair value

Price target range & 52-week position

Valuation summary

All valuation models

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