McDonald's

MCD US Consumer Discretionary Restaurants
S&P 500 Dow Jones
$252.53
-0.21%
Delayed · cached 15 min

Fair value analysis

MCD
McDonald's
Consumer DiscretionaryRestaurants
$252.53
Close used for this calculation
$213.01Fair value
Financial DNA Score
Profitability · Returns · Balance Sheet · Efficiency · Growth
50/100
Profitability19/25
Returns5/25
Balance Sheet17/25
Efficiency9/25
Growth6/25
Good
Quality radar
50Prof.19/25Ret.5/25Eff.9/25B.Sht17/25Growth6/25

Consensus fair value

$213.01
Above FV
▼ -15.6% against the close used
Model range $102.77 – $387.28
The lowest and highest of the models that produced a value. This is the spread of the methods, not a price target.

Price target range & 52-week position

Bear$102.77Fair value$213.01Bull$387.28
FairClose
52-week traded range
52W low $252.5352W high $341.06

The 52-week range is measured from the stored price history, not estimated.

Valuation summary

Trading above the consensus fair value

McDonald's closed at $252.53, 18.6% above the consensus fair value of $213.01 drawn from 7 valuation models.

Financial DNA score 50/100 — Good. P/E of 21.1x against the 20x sector multiple the P/E model uses.

Quantitative summary only — not investment advice.

All valuation models

DCF Valuation
$194.54
-23.0%
Σ[CF×(1+g)^n/(1.10)^n] + TV/(1.10)^10
g=8.6%, r=10%, tg=3%, n=10yr
P/E Fair Value
$239.00
-5.4%
EPS × 20x (sector P/E)
EPS=11.95, Sector P/E=20x
Peter Lynch (PEG)
$102.77
-59.3%
EPS × Growth% (PEG = 1 is fair)
EPS=11.95, g=8.6%
EV/EBITDA
$200.72
-20.5%
(EBITDA × 14.3x − Net Debt) ÷ Shares
EBITDA=12.85B
Dividend Discount (DDM)
$387.28
+53.4%
D1 ÷ (r − g) where D1 = D0×(1+g)
D0=7.17, r=10%, g=8%
Reverse DCF
$252.53
+0.0%
Solve for g: Price = Σ[EPS×(1+g)^n/(1.10)^n] + TV
Implied: 7.9% | Historical: 8.6%
Margin of Safety
$162.58
-35.6%
Avg(DCF, Graham, P/E) × 75% (25% safety buffer)
Avg fair value=216.77, MoS=25%

Computed on September 12, 2026 from the most recent annual report on file and that day's closing price. Where a company has seen its earnings move sharply since its last annual report, this figure will lag the market.

Educational data only. Not a recommendation to buy, sell or hold any security.

Educational data only. Not a recommendation to buy, sell or hold any security.