Prudential Financial

PRU US Financials Life & Health Insurance
S&P 500
$119.24
+0.64%
Delayed · cached 15 min

Fair value analysis

PRU
Prudential Financial
FinancialsLife & Health Insurance
$119.24
Close used for this calculation
$185.37Fair value
Financial DNA Score
Profitability · Returns · Balance Sheet · Efficiency · Growth
60/100
Profitability15/25
Returns9/25
Balance Sheet11/25
Efficiency25/25
Growth19/25
Good
Quality radar
60Prof.15/25Ret.9/25Eff.25/25B.Sht11/25Growth19/25

Consensus fair value

$185.37
Below FV
▲ +55.5% against the close used
Model range $121.06 – $291.68
The lowest and highest of the models that produced a value. This is the spread of the methods, not a price target.

Price target range & 52-week position

Bear$121.06Fair value$185.37Bull$291.68
FairClose
52-week traded range
52W low $92.0052W high $125.13

The 52-week range is measured from the stored price history, not estimated.

Valuation summary

Trading below the consensus fair value

Prudential Financial closed at $119.24, 35.7% below the consensus fair value of $185.37 drawn from 8 valuation models.

Financial DNA score 60/100 — Good. P/E of 11.9x against the 20x sector multiple the P/E model uses.

Quantitative summary only — not investment advice.

All valuation models

DCF Valuation
$198.29
+66.3%
Σ[CF×(1+g)^n/(1.10)^n] + TV/(1.10)^10
g=9%, r=10%, tg=3%, n=10yr
Graham Number
$143.04
+20.0%
√(22.5 × EPS × BVPS)
EPS=9.99, BVPS=91.02
P/E Fair Value
$199.80
+67.6%
EPS × 20x (sector P/E)
EPS=9.99, Sector P/E=20x
Peter Lynch (PEG)
$133.57
+12.0%
EPS × Growth% (PEG = 1 is fair)
EPS=9.99, g=13.4%
Dividend Discount (DDM)
$291.68
+144.6%
D1 ÷ (r − g) where D1 = D0×(1+g)
D0=5.4, r=10%, g=8%
Book Value (P/B)
$121.06
+1.5%
BVPS × (ROE−g)÷(r−g) [Justified P/B — RIM-based]
BVPS=91.02, ROE=11.3%, g=6%, r=10%
Reverse DCF
$119.24
+0.0%
Solve for g: Price = Σ[EPS×(1+g)^n/(1.10)^n] + TV
Implied: 0.1% | Historical: 13.4%
Margin of Safety
$135.28
+13.5%
Avg(DCF, Graham, P/E) × 75% (25% safety buffer)
Avg fair value=180.38, MoS=25%

Computed on September 12, 2026 from the most recent annual report on file and that day's closing price. Where a company has seen its earnings move sharply since its last annual report, this figure will lag the market.

Educational data only. Not a recommendation to buy, sell or hold any security.

Educational data only. Not a recommendation to buy, sell or hold any security.